Sometimes relevance really does come out of the blue
Weather influences what people do, plan and need. Together, Weeronline, Buienalarm, Meteovista, Weerplaza and 9292 reach millions of people in the Netherlands at moments when weather, location or travel intent shape their decisions. Advertise precisely when your message matters most.
Context-driven advertising for brands like
Reach people as they make decisions
People checking the weather or planning a journey usually aren't just scrolling. They want to know what to wear, how to travel, when to leave or what to do that day.
That makes our platforms a natural fit for brands that want to be relevant at exactly the right moment. You don't just get large reach, you reach people in a context where their needs and intentions are already clear. Weeronline, for example, helps people make decisions about activities, travel and health, while 9292 offers insight into travel plans, destinations and modes of transport.
Tailored targeting
- Respond to the moment
Sunshine, rain, temperature, wind, UV index or snow: automatically adapt your campaign to current conditions.
- Reach the right audience
Combine weather with location, interests and audience data. With 9292, you can also target by mode of transport, destination and travel time.
- Choose the right environment
Each brand in our network reaches its own audience at its own moments of the day, so you can choose the setting that best fits your campaign.
Display & high-impact formats
Boost your visibility across our websites and apps, from standard IAB formats to eye-catching homepage takeovers.
Branded content
Tell a compelling story that ties in with the season, current events and what your audience wants to know.
Video & explainers
Bring a topic to life with sponsored video, short bumpers or an explainer built around your brand.
Tailored targeting
Align your message, placement and timing with the weather, location, audience or travel context.
