Know more about the weather. More room for your story.
What will the wind do this weekend? How does a storm develop? And where will the sun be shining during the holidays? On Weerplaza, people find forecasts, explanations and background information that help them look beyond the basic forecast.
Reach this audience with display, video or branded content. Connect your brand to the topics they care about and let your campaign respond to the weather.
Curiosity brings them here. Content keeps them engaged.
From radar imagery and weather maps to explanations from meteorologists, Weerplaza helps visitors follow and understand the weather. With detailed forecasts and background information on what is happening outside.
For your brand, that means:
- Reach at scale
Millions of users across the website and app.
- A content-rich environment
Connect with people interested in weather, climate and outdoor activities.
- Room to explain
Showcase your offer through display advertising or add depth to your story with branded content and video.
Expert, passionate and clear. Weerplaza makes complex weather information understandable for people who want to look beyond the forecast.
For people who look beyond the forecast
Weerplaza is for people looking for a detailed forecast or wanting to understand how the weather works. From hikers checking the rain radar to weather enthusiasts following an approaching storm.
Your brand can connect with that curiosity as well as with people’s plans. Think outdoor equipment for the next trip, travel offers alongside holiday weather or gardening products as spring arrives.
The weather changes. Your campaign moves with it.
Rain on the way? Put rainwear in the spotlight. Temperatures rising? Make cooling products the focus. Fresh snow? Time to inspire winter sports plans.
With weather targeting, you can align your advertising with factors such as temperature, UV index, precipitation, wind or snow. Combine this with location and campaign period to make your offer fit the conditions.
This turns the weather into a clear reason to bring your brand to people’s attention.
