Plans start with Weeronline.
A weekend away, a day in the garden or a trip to the cinema? Plans often start with a weather check. On Weeronline, you reach people while they are shaping their day, weekend or holiday.
Put your brand in front of them with display, video or branded content. And let your campaign respond to the weather: from the first sunny terrace day to a weekend full of rain.
From weather forecast to looking forward to what’s ahead
Can the barbecue go on? Will it stay dry during a walk? Is there already snow on the slopes? Weeronline helps people get more out of their plans with easy-to-understand forecasts, practical tips and inspiration.
For your brand, that means:
- Extensive reach
Millions of users across the website and app.
- The right moment
Connect with questions around holidays, outdoor activities, health, and home and garden.
- Room for your story
From eye-catching banners to branded content, video or partnerships built around a specific theme.
Accessible, helpful and with a touch of humour. That is Weeronline. An environment where your brand can become part of what people are already thinking about.
From holiday plans to green thumbs
Weeronline attracts a broad audience, from holidaymakers and winter sports enthusiasts to athletes, gardening enthusiasts and families planning a day out.
The split between women and men is almost equal: 48% women and 52% men. Weeronline’s different themes give you plenty of opportunities to connect your message to people’s plans. Think sun protection alongside UV information, gardening products with gardening weather, or travel offers alongside holiday and winter sports forecasts.
Let the weather trigger your campaign
Sunscreen when the UV index is high. An indoor activity when it rains. A sunny destination when people in the Netherlands are reaching for their umbrellas.
With weather targeting, you can align your advertising with factors such as temperature, UV index, precipitation, wind or snow. Combine this with location and campaign period so your message matches the weather conditions your audience is thinking about.
This gives people a clear reason to consider your offer.
