Statistics
Over 7.5 mln users per month (web & app)
48% female, 52% male
Average CTR: 0.58%
Curious?
Weeronline ("Weather Online") is the most personal online weather platform in the Netherlands and Belgium.
Should I go by bike or take the bus? Should I bring my umbrella or wear sunglasses? Where do I go on holiday next month, or what will I wear today? All of these decisions are affected by the weather.
Weeronline helps our users make the right decisions. We present the weather, tailored to one's needs. Weeronline is not just about showing data, but about giving advices. We provide answers to personal, weather-related questions.
We do so by offering special pages for activities, events, points of interest and location - and initiatives like several health pages.
Online advertising on Weeronline means getting the attention of an audience of millions, searching for specific answers.
About the brand
Weeronline is a friendly and accessible brand. We are here for everyone and use everyday language. We want to help wherever we can. Weeronline is always positive and never pessimistic or too serious. We aim to surprise and are quick with a joke to make you feel better.
Brand personality
Friendly
Playful
Surprising
Demographics
Weeronline (across all platforms) is equally spread among its users, with a slightly bigger male audience. The female audience is 48% while the male audience makes up for 52% of the Weeronline users.
Weeronline is characterised by a quite mature and older audience. Over 60% are over 45 years old, but the size of these age groups is almost evenly distributed.
Weather targeting
Perfect timing is important for a successful campaign. Targeting options are powerful tools to reach this. Of course our network offers the possibility to target at location, period of time and audience. But one of the main advantages of our network is the simplicity and power of weather targeting.
With weather targeting it is possible to target numerous weather conditions and parameters, such as temperature, UV index, weather type or for instance rain or snowfall. Are you ready to make online advertising special?
Weeronline audiences
A glimpse at a few of our audiences to target on Weeronline
Winter sports
We know how to reach and serve winter sporters with exclusive content
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Want your campaign on Weeronline?
My colleagues and I are happy to help you with your challenges. Fill out the form below and we will get back to you as soon as possible.
Sam van den Berg
Accountmanager Digital Advertising