Statistics
Over 4,5 mln users average per month (web & app)
46% female, 54% male
Average CTR: 0,68%
Curious?
Weerplaza is the most advanced weather platform in The Netherlands
Weerplaza is the place to be if you want to know everything about the weather. We provide weather updates for almost all major Dutch media for a reason.
What is the effect of high pressure? How does a storm form? That's the kind of information Weerplaza's experts provide, and that's what the target audience actively seeks answers to.
Weerplaza, for example, has special climate pages, does model forecasts, makes unique explanation videos and has an Expert section on the website. In short: Weerplaza has a passion for the weather and is happy to share that passion with you.
Online advertising on Weerplaza means access to an intelligent, older target group that is able to spend something.
About the Weerplaza brand
Weerplaza stands for factuality and in-depth information. Weerplaza lets people discover and research the weather for themselves on a sophisticated and advanced weather platform.
Brand personality
Smart
Experienced
Demographics
Weerplaza (web & app) is fairly evenly distributed in terms of gender, with a slightly larger male audience. The female share is 46%, and the male share of Weerplaza users is 54%.
Weerplaza's largest target audience in terms of age is seniors. Over one-third of Weerplaza's visitors are over 65.
Weather targeting
Perfect timing is important for a successful campaign. Targeting options are powerful tools to reach this. Of course our network offers the possibility to target at location, period of time and audience. But one of the main advantages of our network is the simplicity and power of weather targeting.
With weather targeting it is possible to target numerous weather conditions and parameters, such as temperature, UV index, weather type or for instance rain or snowfall. Are you ready to make online advertising really special?
Weerplaza audiences
A glimpse at a few of our audiences to target on Weerplaza
Winter sports
We reach and serve the audience of winter sporters with exclusive content
Want your campaign on Weerplaza?
My colleagues and I are happy to help you with your challenges. Fill out the form below and we will get back to you as soon as possible.
Sam van den Berg
Accountmanager Digital Advertising